![]() Last September, Motown opened its first U.K. She has spent the last several months staffing up, and, she says, “creating a blueprint” for the label’s future as a global force in recorded music. Habtemariam says she’s ready to use her newfound autonomy to fully execute the vision she had for Motown when she arrived. She continued doing double duty after she was promoted to label president in 2014 and departed UMPG in 2016. She kept her publishing gig when she took on the additional challenge of relaunching Motown, initially as senior vp of the label, in 2011. Cole and Chris Brown, and rose to president of urban music and co-head of creative. She moved to Universal Music Publishing Group in 2003, where she signed Justin Bieber, J. She took her first full-time job in the industry in 2001 at Edmonds Publishing, where she worked as a creative manager. When Motown Records President Ethiopia Habtemariam First Became A 'Belieber'īefore joining Motown, Habtemariam began pushing against the glass ceiling in music publishing. In 2020, however, Motown more than doubled that number to 0.32%, and as of mid-April 2021, its current market share was just shy of 1%. In the past, catalog has driven Motown’s performance, while current market share - essentially the performance of music released in the 18 months prior to the measurement period - averaged 0.14% from 2015 to 2019, according to Billboard calculations based on MRC data. What’s significant about the label’s market-share growth in 20 is that it is largely attributable to recent releases. The Grammy Award-nominated rapper’s second album closed out 2020 as the most popular album of the year in the United States, with 2.63 million equivalent album units, according to MRC Data. Motown’s market share has risen, too, growing from 0.4% in 2017 to 0.59% in 2020 to 0.85% so far this year, thanks to the success of Lil Baby’s My Turn. Motown is also home to Blacksmith Recordings (Ted When, Vince Staples) and Since the 1980s (Asiahn, Njomza) as well as Erykah Badu, Kem, Tiana Major9 and Nigerian star Tiwa Savage.ĭuring Habtemariam’s almost seven years at the label, Motown has logged 28 top 40 songs on the Billboard Hot 100 from Lil Baby, Migos, Ne-Yo and others, as well as 28 top 40 albums on the Billboard 200, including projects from Erykah Badu, Kem, Lil Yachty, City Girls and Migos. Since overseeing Motown’s move from New York to Los Angeles as the label’s president in 2014, Habtemariam, 41, has led entrepreneurial ventures such as the label’s 2015 alliance with Atlanta-based Quality Control, which has yielded hits by Lil Baby, Lil Yachty, Migos, City Girls and Layton Greene. Ethiopia Habtemariam Promoted to Motown Records Chairman/CEO
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